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Employee Spotlights - Year-long Campaign

Project type:

Social Media

Role:

Graphic Designer, Interviewer, Researcher, and Copywriter

This year-long project involved interviewing specified employees to highlight them for KEPHART's 50th anniversary. These employees were essential to their history and helped introduce various leadership members to KEPHART's audience. This process involved interviewing employees, gathering archival photos, writing a blog with interview answers and questions, and social media content that paired with it. We decided to do the employee spotlights because KEPHART's social audience responded well to 'people' posts, and they generated increased engagement across all of their social media platforms.

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