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Women in Construction Week - Week-Long Campaign
Project type:
Week-long social media campaign
Role:
Graphic Designer, Interviewer, and Copywriter
This was a week-long campaign for KEPHART highlighting the women throughout their office. I sent out questions, and they responded to either one or all. I then used those to highlight individual women in each team, pairing their exact answers with construction-related pictures they had of themselves. This was a very successful campaign and highlighted individuals while inspiring other women who may be considering entering the industry.
Looking back, a lot of the quotes were wordy, but that is because I believed it essential to get their whole message across. I should have edited them down for a more easy to read format.